Whole Lotta AC DC

Logo Design & Rebranding

"From Philadelphia, PA, Whole Lotta AC/DC brings you the thunder, power and frenzy of the greatest rock band on Earth."

A local cover band in Philadelphia, PA wanted to be rebranded.

Rebranding is the process of changing the visual or conceptual identity. It involves creating a new name, logo, design, and/or marketing strategy to update an image and shift the fan's perception to accept the change.

Considering their dedication to the music and having an impressive stage show experience for their fans, several sketches immediately ensued. The new logo was created using fonts, colors, and iconic imagery. The new and approved design was better positioned with the heart of the original band and with the local cover band's on-stage personality. Following the band's approval, posters and banners featuring Whole Lotta AC DC members were created for their upcoming events, including their fan-favorite "amp banners."