Journey of WE

Logo Design

Journey of WE’s Mission:  "Guiding and supporting people to develop a clear vision of themselves, build quality connections, and grow thriving relationships."

Working with this company was a lot of fun. The first step was to research the industry, determine its target audience, and uncover its local competition.

Understanding this was essential to develop a unique and relevant logo. As with all projects, brainstorming and sketches were the first order of business.

With a solid understanding of the client's mission and values, the process evolved into a concept of symbolism and iconography, that was unique and modern for the Journey of WE brand.

Color choices were based on input from the client and their message - starting anew with a sense of purpose, happiness, and positivity.